TYPE:
UI / UX
TOOLS:
Figma / PhotoShop / Illustrator
BinaxNOW
About.
BinaxNOW™ is a convenient line of at-home tests for Covid-19 and a newly released flu test
Problem.
BinaxNOW was refreshing the current web experience to support the launch of the new combo kit. The brand wanted guidance for an enhanced website experience to launch. The brand had plans for developing and launching other OTC products in the future and wanted a site that was able to expand with new products.
Solution
Leveraging a streamlined design system and reusable templates, I crafted wireframes that established the foundation for both product landing pages and their corresponding detail pages. Once approved, I translated these wireframes into fully functional, responsive web pages. Each detail page was thoughtfully structured to highlight key information—where to purchase, step‑by‑step usage instructions, and the core benefits—ensuring a seamless and informative user experience across the product ecosystem. I was responsible for wireframing and carrying the design through to final execution.







