TYPE:
UI / UX
TOOLS:
Figma / PhotoShop / Illustrator
What's in Formula Campaign
About.
Landing page to simplify and give clarity to ingredient information.
Problem.
For this critical project, the brand needed to address a key pain point: overcoming the confusion and hesitation experienced by parents overwhelmed by the complexity of Similac's ingredients, who nonetheless desired the best nutrition for their baby. My goal was to create a digital experience that would pivot this complexity into a core benefit, assuring parents that our ingredients provide essential nutrients for growth and development, intentionally mirroring the natural complexity of breast milk.
Solution.
I successfully developed the foundational wireframes and designed the final, high-fidelity product page to simplify and clarify this nutritional information. By organizing and presenting the data transparently and reassuringly, the design aimed to build crucial trust and confidence in the product. The final, optimized page and assets were delivered directly to the development team for implementation, ensuring the new messaging reached consumers effectively.
