CRM Emails

I was responsible for the design, maintenance, and technical production of the Similac CRM email program for registered Rewards users. This multi-segment program delivered monthly, personalized content based on the baby's date of birth and one of three formula segments (Standard, NeoSure/Premature, Hypoallergenic). Based on our delivery partner needing a modular system, I designed and maintained a comprehensive library of modular email components that dynamically assembled into full, segmented campaigns for the end user.

Each segment had over 30 emails each that were assemble and delivered throughout their pregnancy / child's development.

Single Subject Emails

My experience spans the full email lifecycle. For Single Subject Emails (SSEs) and transactional flows, I collaborated directly with copywriters to align design with critical messaging, and partnered with the development team to ensure flawless cross-client rendering and deployment.